I believe the most powerful way a brand can connect with its audience is through experience. As a Brand Experience Consultant and Freelancer, my mission is to craft immersive, strategically driven activations, retail animations, and events that transform brands into living, breathing entities. I create meaningful moments that transcend transactions—experiences that are felt, remembered, and inspire lasting emotional connection and loyalty.

About Me.

With over 15 years of experience working with iconic names such as MECCA, David Jones, Nike, Adidas, Uniqlo, Vicinity Group, DFO, Bega, and Mondelez, I’ve delivered brand-defining work across Australia, New Zealand, the UK, and Asia.

I bring strategic clarity, creative direction, and seamless execution to every project—ensuring your brand shows up in ways that are not only considered and impactful but also measurable.

My Service Offerings Include:
Brand Experience, Activation & Event Strategy
Retail Activation & Marketing
End-to-End Project Management
Executive Advisory (EXCO)
Team & Individual Coaching, Mentoring & Workshops

Let’s elevate your brand through experiences that inspire, engage, and perform.