SERVICES

FREELANCE

I step in to deliver tailored projects and strategic outputs based on your needs. Whether leading high-impact events, managing complex projects, or providing fractional senior leadership, I bring expertise, agility, and results-driven execution to every engagement.

  • Senior Event Director

  • Senior Project Manager

  • Fractional Senior Event & Retail Marketing Manager

CONSULTANT

I help brands become immersive, living narratives—captivating audiences, sparking emotion, and building enduring connection. By fusing strategic insight, data-driven thinking, and brand heritage with bold creative direction, I shape brand experiences that resonate deeply across every touchpoint.

  • Brand Experience, Activation & Event Strategy

  • Retail Animation & Marketing

  • Customer & Team engagement strategy

ADVISOR

With my depth of industry experience and an MBA, I bring insight, tested expertise, and strategic clarity to help brands solve complex challenges, seize opportunities, and make confident, future-focused decisions.

I partner closely with executive teams to provide high-level strategic counsel—aligning brand experience with long-term business objectives, fostering innovation, and ensuring continued relevance in an ever-evolving landscape. My approach is both thoughtful and results-driven, grounded in real-world experience and a deep understanding of audience behaviour, market dynamics, and brand storytelling.

  • Tailored workshops

  • Mentorship and coaching

MY PROCESS

Every brand is distinct—so I tailor my approach to meet your specific needs. You can typically expect a bespoke blend of the following services, designed to support you from concept to execution:

  • Initial Consultation – Understanding your objectives, challenges, and vision

  • Strategic Response – A considered response to brief, aligning goals with opportunities

  • Onboarding & Scope Definition – Clear alignment on ways of working and deliverables

  • Strategy Development – Crafting insight-led brand experience and activation strategies

  • Project Scoping & Planning – Defining timelines, resources, and delivery frameworks

  • Executional Leadership or Support – Leading or supporting implementation as needed

  • Team Mentoring & Upskilling – Empowering your team with hands-on guidance and expertise

  • Performance Reporting – Capturing results and key learnings

  • Recommendations & Next Steps – Strategic insights to inform future planning

Whether you’re seeking end-to-end support or focused expertise in a particular area, I’ll shape an approach that works for you.

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